The story
behind Finsites
A journey from fintech to financial advisors. How it all started, and what we stand for.
Hey, I’m Tim, founder at Finsites.
I’ve been a designer since 2001. I have designed web and mobile apps, websites, and marketing assets for various industries. In 2011, I focused solely on the financial technology (fintech) niche.
Over the years, my passion for design has evolved beyond user experience and aesthetics; it became about solving real business problems. Although I now act as an entrepreneur and manager, design thinking is at the core of everything I do.
My first company, Pixels and Sense, is a fintech product design agency. We help fintech startups and SMEs create digital financial products and brands.
In fintech, companies invest hundreds of thousands in websites, funnel optimization, and branding.
Every project we work on is custom, whether it’s a trading platform, a neobank, a BNPL platform, or a crypto project.
This is an insanely interesting and challenging field for any designer or marketer—a balancing act between business objectives, human psychology, technical constraints, and industry regulations.
But as a design agency, we could only serve so many clients. I was looking to create something that could impact an entire industry.
One day, I came across an article about the "Great Wealth Transfer"—the massive shift of assets from baby boomers to Gen Xers and millennials. It made me curious about the financial advice industry.
“After diving into research, I was shocked: the industry was massively underserved when it came to quality digital presence. Generic stock images, templated websites, copy-paste compliance-friendly messaging that says nothing.”
A new generation of investors, Gen Xers and Millennials, thinks about money differently. They expect convenience, transparency, and digital experiences. They’re not walking into a bank branch to meet an advisor. They’re researching and choosing financial services online.
If an advisor’s online presence doesn’t instantly build trust, they lose that client before the first conversation ever happens.
The purpose of marketing is to be different, to stand out, to tell YOUR story. To say what only you can say. To show your energy and personality. This is what actually builds trust and long-lasting relationships with clients and partners.
Yet, when 50,000 financial advisors use the same website template, swapping one stock image of happy retirees for another, or sending the same pre-written newsletters—how on earth does that make them stand out?
“I believe financial advisors deserve better. They need websites that don’t just exist but actually work. Websites that tell their story, reflect their personality, and built trust. Not templates, not generic fluff.
That’s why I started Finsites.
Every website we create is built on two core pillars: uniqueness and conversion. Uniqueness, because you can’t stand out and build trust by doing what everyone else is doing. Conversion, because websites should bring in new business.
Finsites was born to bring beauty and uniqueness to the financial advice industry. To fight cookie-cutter solutions. To battle mediocrity.
Every financial advisor or firm is unique. Not because of your skill set. But because of your personality, your energy, your story. And your online presence should reflect that.
This is our mission. And we’re just getting started.
Best,
Tim