The Story Behind Finsites
A journey from fintech to financial advisors—how it all started, and what we stand for.
Hey, I’m Tim, founder at Finsites.
I’ve been a designer since 2001. I designed web and mobile apps, websites, and marketing assets for different industries until I finally focused solely on the financial technology niche (fintech).
Over the years, my passion for design evolved beyond user experience and aesthetics—it became about solving real business problems.
While I now act primarily as an entrepreneur and manager, design remains the foundation of everything I do.
Tim Strebkov, founder at Finsites
My first company, Pixels and Sense, is a fintech product design agency. We help fintech startups and SMEs create digital financial products and brands.
In this fast-moving, VC-backed industry, companies invest tens and hundreds of thousands in websites, funnel optimization, and branding.
Every project we work on is fully custom—whether it’s a trading platform, a neobank, or a BNPL platform, or a crypto project.
This is an insanely interesting and challenging field for any designer and marketer.
The dance between business objectives, human psychology, technical constraints, industry regulations, and third-party integrations.
But as a design agency, we could only serve so many clients. I was looking to create something that could impact an entire industry.
One day, I came across an article about the Great Wealth Transfer—the massive shift of assets from baby boomers to Gen Xers and millennials. It made me curious about the financial advice industry.
“After diving into research, I was shocked: the industry was massively underserved when it came to digital presence. Generic stock images, templated websites, copy-paste messaging—this was not marketing; this was invisibility.”
At the same time, younger generations—Gen Xers and Millennials—think about money differently than baby boomers.
They expect convenience, transparency, and seamless digital experiences. They’re not walking into a bank branch to meet an advisor; they’re researching and choosing financial services online.
If a financial advisor’s online presence doesn’t reflect credibility and expertise instantly, they lose that client before the first conversation ever happens.
The purpose of marketing is to be different. To stand out. To tell YOUR story. To say what only you can say. To show your energy and personality. This is what actually builds trust and long-lasting relationships with clients and partners.
“That’s when it clicked—financial advisors deserved better. They needed websites that didn’t just exist but actually worked.”
Yet, when 50,000 financial advisors use the same website template—just swapping one stock image of happy retirees for another, or sending the same pre-written newsletters thousands of others are sending—how does that make them stand out?
That’s when it clicked—financial advisors deserved better. They needed websites that didn’t just exist but actually worked. Websites that told their story, reflected their personality, and built trust. Not cookie-cutter templates. Not generic fluff. Real branding that converts. That’s why I built Finsites.
Every website we create at Finsites is built on two core pillars: uniqueness and conversion.
A custom, one-of-a-kind design is the foundation—because you can’t build trust with cookie-cutter templates.
The second pillar is our relentless focus on conversion. Websites should bring in new business, period.
Working in fintech, I learned the importance of conversion optimization—how to craft experiences that turn visitors into leads, and leads into loyal clients.
Finsites was born to bring beauty and uniqueness to the financial advice industry. To fight cookie-cutter solutions. To battle mediocrity.
Every financial advisor or firm is unique—not because of their skillset, but because of their personality, their energy, their story. And their online presence should reflect that.
This is our mission. And we’re just getting started.
If you agree with me and are interested in getting a website for your financial advisory, schedule a call with me and let’s see what we can do for your financial advisory.
Best,
Tim
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